5 times more likely than renters to have a working security system, a significant portion 43 percent of recent buyers acquired their systems as part of the purchase of a new or existing home. While interactive services have taken hold in the industry, radically improving customer satisfaction and retention, the addition of home control products including lighting and thermostats has also expanded the value of security solutions. Bundling smart energy, home security, and smart home services has made the security industry the leading channel for smart home services. Looking to move beyond the current 21 percent to 22 percent penetration among broadband households, professional monitoring providers may be hard pressed to find a single silver bullet. Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent.